About Sporting Solutions

Sporting Solutions are a leader in the global Sportsbook B2B market – our proprietary modelling, AI and machine learning capabilities deliver best in class pricing, trading, risk management and fast micro markets to tier 1 operators and lotteries in regulated markets around the world.

We are experts and innovators, with over 30 years experience developing sportsbook technology that adds real value for our partners, from exclusive player props to player profiling, we grow margins for our partners

We understand every sportsbook is different. This is why we create solutions that are entirely configurable to your needs, including self-trade – our unique service enabling you to differentiate on price, combine the power of Sporting Solution models with your local market trading knowledge.

Above all, we know that not everything can be automated, which is why our expert teams are available 24/7 to support your sportsbook operations with a personal, human touch.