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NE Group and Sporting Solutions Strike Sportsbook Deal

Sports betting technology provider Sporting Solutions and platform provider NE Group have agreed terms that will see NE Group utilise Sporting Solutions odds and risk management solutions across all sports.


The deal will enable all operators on NE Group’s sportsbook platform the leverage Sporting Solutions odds and their unique Odds Services+ product which provides automated risk management based on betting liability and crucially the profile of the customer.


Will Fyler, Commercial Director at Sporting Solutions, said: “Odds Services+ is a product that is proven to increase margin for operators, and we are delighted that NE Group will be leveraging our pricing and risk management.”


Imran Bukhari, CEO at NE Group stated: “This partnership will strengthen our continuous pursuit towards philosophy of “trying to genuinely help users”. Proven track record and best in class risk management from Sporting Solutions will give our customers edge over competitors.”