A GROUND-BREAKING CLIENT AND MARKET ANALYTICS TOOL FOR THE BOOKMAKING INDUSTRY

PROFILE

Profile is the ground-breaking client and market analytics tool for the bookmaking industry. Profile empower sportsbook decision makers with an objective appraisal of performance by customer, market and sport. Supplement traditional performance indicators with advanced measures of skill, staking efficiency and more. Deliver immediate front-line pricing, liability, marketing and customer welfare benefit.

The Profile Rating

Profile is underpinned by a unique rating, which lets operators distinguish between chance and proficiency based success. Embedded within an easy to use system of displays and account classifications, the Profile Rating helps to grow profitability without increasing market share.

Market segmentation

Identify and understand your most valuable customers to make informed marketing decisions.

Liability management

Base account management on the long-term value of a client, not short term performance measures.

Pricing adjustments

Harness the visibility afforded over skilled accounts to guide pricing and pre-empt market moves.

Actionable insight

Leverage Profile’s intuitive system of account classifications and displays to operate proactively

Why choose Profile

Intuitive

Profile combines the outstanding trading heritage of Sporting Index with the technical Solutions. Comprehensive displays built by traders, for traders, facilitate fast and informed decisions.

Customisable

A modularised structure lets you design a bespoke solution based on operating requirements – from a singles-only version powered with a handful of fields, to comprehensive multiples functionality.

Scalable

Using a secure cloud-based infrastructure with a lightweight HTML5 frontend, Profile boasts a fully scalable infrastructure that automatically adapts as your requirements grow.

Performance

Profile processes transactions at up to 30,000 bets per second, ensuring you benefit from a user experience uninterrupted by latency and slow load times.